Bajaj Auto has introduced the Discover 150cc, expanding its popular Discover series. This new model features a 144.8cc engine and advanced DTS-i
technology, offering a balance of power, style, and affordability. The Discover series, known for its reliability and performance, continues to be a strong contender in the Indian motorcycle market, competing with models from Hero Honda, Yamaha, and TVS. With its reasonable pricing and impressive features, the Bajaj Discover remains a favorite among Indian riders.

The Evolution of Bajaj Discover
A Brief History

Bajaj Auto, India’s second-largest motorcycle manufacturer, initially launched the Discover series`
in the 100cc segment. The success of this model led to the introduction of more powerful versions, including the 125cc and 135cc variants. The latest addition, the Discover 150cc, was showcased at the 2008 Auto Expo and has since been launched with new features and a refreshed look.
Current Lineup

As of now, Bajaj Auto offers two main variants in the Discover series:

Bajaj Discover 100cc
Bajaj Discover 150cc

The 125cc and 135cc models have been discontinued, making way for the more advanced 150cc variant.
Competing in a Crowded Market
Target Audience

The Discover series targets young riders and college students who seek a combination of speed, power, and style. The 100cc model was initially launched to compete with Hero Honda’s Splendor, CD Dawn, and Passion. The 135cc variant aimed to rival models like Hero Honda Glamour, Super Splendor, Honda CBF Stunner, Shine, Yamaha Gladiator, and TVS Flame.

Design and Technology

Bajaj Auto has employed smart design, high-quality materials, and next-generation technologies in the Discover series. The bikes are av